Customer Retention Strategies (With Examples) to Keep Your Recent Holiday Gains
What good is your holiday revenue surge if sales go right back to normal after Dec. 25? Who wants to hustle as hard as you did in November and December, [...]
Holiday Customer Demand has Changed: How Small Businesses Can Meet People Where They Are
Smart business leaders are taking note as consumer behavior shifts to satisfy the market's newest wants and needs — especially now that the holidays are here. Nearly 60% of consumers [...]
Lifelines and Leverage: SMB Capital Lending Options and What to Know Before You Commit
Small-business owners (SMBs) can use debt to do one of two things: stay afloat during turbulent times or exploit opportunities to achieve exciting growth. If you’re doing one or the [...]
Inspiring Business Stories: 5 Companies that Survived Tough Financial Times
A pandemic is not the only crisis that can thwart a business’s financial success. Calamitous accidents, mismanagement, economic volatility, and other hazards can threaten your company’s trajectory. The good news [...]
Blunders, Bottlenecks, and Bloat: 9 Surprising Ways Small Businesses Waste Money on Operating Costs
Businesses are like engines. To produce, your company consumes. And like a more efficient engine, your business can produce the same output while consuming — that is, spending — less. [...]
What You Need to Know About Google’s E-A-T Algorithm
If you're a small business owner, you've heard it over and over again: It’s important to convince Google your small business website is credible. Unless you're a search engine optimization [...]